Forget the World Cup. Marketers are betting on the Commonwealth Games
For much of the past month, the sporting world has revolved around football. Marketing departments have chased World Cup engagement....
Spiderman joins the AA’s summer drive
The AA has partnered with Sony Pictures’ Spiderman: Brand New Day for a UK summer advertising campaign. It comes as...
IPA: What do marketers value from agencies?
Brands still believe in agencies, but they increasingly expect them to deliver sharper thinking, faster execution and a more convincing...
Comment: How to fix England’s stalling apprenticeship system
At Rhotic, we are a huge believer in the power of Degree Apprenticeships, but the recent media coverage about the...
CMC Markets lands Everton sponsorship
CMC Markets has signed a multi-year front-of-shirt sponsorship deal with Everton. It comes as Premier League clubs seek new commercial...
Janus Henderson launches fixed income push
Janus Henderson has launched a major fixed income advertising campaign across key City of London stations. This campaign comes at...
Comment: Are AI databases weakening your junior sales talent?
Today, I had a shock. I looked at our sales database usage and realised we had burned through tens of...
FP USA Finalists: Beth Saint, Schroders
A global marketer, Beth Saint is a finalist for Investment Marketer of the Year and the marquee Financial Promoter of...
Axa unveils societal aging campaign
AXA has launched a new global brand campaign built around a remake of the Beach Boys’ Wouldn’t It Be Nice,...
FP USA Finalists: John Flannery, Vantage Risk
In a young company with big ambitions, John Flannery built the Vantage Risk brand into a force. In 2026, he...