Comment: Aviva’s arena shows the power and peril of sponsorship
Sponsorships of major venues are commonly framed as straightforward brand‑building exercises. They promise high visibility, positive associations, and a long...
AutoRek focuses on analytics and engagement to boost growth
How has your experience of Money 20/20 USA been? Money 20/20 is one of our flagship events. I oversee our...
2026: A year of innovation marketing?
As readers of FP will know, marketing spend is ordinarily focused on products, services or issues intrinsically important to the...
US Hot 100: Dr Kate Young / Middesk
Welcome to the Financial Promoter Hot 100, our definitive showcase of the most influential and innovative marketers across the United States....
US Hot 100: Dan Moshkovich / Chargeflow
In the fast‑moving world of US financial services, marketing leaders have become as critical to success as product innovation and...
Reconnaissance: a CMO’s most undervalued tool?
In marketing classrooms, we’ve all been taught the frameworks. Think SWOT analyses, PESTLE, Porter’s Five Forces. They’re useful, but in...
Money 20/20 USA: Final Day Preview
Money 20/20 USA’s closing day promises a rich line-up for marketers, with sessions spotlighting customer experience, data-driven storytelling, and the...
Money 20/20 USA: Convera reinforces transformation in Vegas
Convera made waves at Money 20/20 USA this week, unveiling its bold vision for secure, borderless B2B payments and showcasing...
Money 20/20 USA: Middesk wows with trust campaign
Middesk is using event marketing to position business identity as a discipline worth investing in, while driving demand for its...
Money 20/20 USA: Day 3 Preview
Day 3 of Money 20/20 USA opens on Tuesday (28 October) with a high-stakes panel on ‘Friends or Foes? The...