EY launches global push as Andersen brand to return
Consulting group EY is launching a global multi-channel offensive as it looks to highlight its support for business leaders facing...
RSM launches campaign after UK/US merger
Mid-market consulting group RSM has launched a new US-focussed advertising campaign to showcase the transformation of its consulting business after...
Saudi PIF sponsors Wimbledon finalist
Saudi Arabia’s sovereign wealth fund is to endorse Italian tennis player Matteo Berrettini in another brand investment, raising the asset...
Aviva highlights insurance, wealth and retirement with TV campaign
Aviva has launched an emotionally charged consumer brand campaign designed the emphasise the support it offers. The “making it click”...
Ripple formally earmarks 1% of profits for social impact
Ripple has signed a public commitment to set aside money and resources for social impact initiatives. The payments and exchange...
Amex builds new marketing programme around Formula 1
Global payments brand American Express has secured a multi-year sponsorship with Formula 1 to support its marketing and product strategies....
Chase plans UK multi-channel offensive
Chase – the consumer banking brand of JP Morgan – has launched a new advertising campaign three years after its...
State Street to use partnership as a marketing springboard
As one of the largest banks in the world, State Street commands presence. In recent months, the business had been...
It’s time for old guard to get off their high horse
In the glorious world of traditional finance – which I still love - I’m frequently stumped by the misconceptions that...
WisdomTree targets investors with tokenised platform
WisdomTree is to target on-chain firms seeking real asset investments, launching a platform for those seeking a bridge between traditional...