0940 – 1025

The 2026 marketer’s mandate
As CMOs face mounting pressure to drive growth while managing tighter budgets, and fragmented channels, we explore how marketing leaders are rethinking spend, talent, and partnerships. 

1030 – 1100

Campaigns that count
We explore standout marketing campaigns from across financial sectors, highlighting creative strategy, execution, and impact. Leading marketers share behind-the-scenes insights into what worked, why it mattered, and how they navigated industry challenges. 

1100 – 1120

1120 – 1150

Beyond the logo: The corporate ID renaissance
In a crowded, sceptical market, corporate identity is a strategic tool, not just design. This presentation explores how financial brands are investing in visual and sonic systems, evolving brand guidelines, and building distinctive experiences that drive recognition and trust.  

1155 – 1225

Advancing analytics
As data and AI redefine marketing strategy across financial services, many firms face a growing analytics capability gap. This panel explores how leaders are upskilling teams, integrating new tools, and unlocking the full potential of data-driven decision-making. 

1300 – 1400

1400 – 1430

From clicks to connections: The experiential comeback
Event marketing is back and spend is growing. This panel unpacks why face to face engagement is surging in financial services after years of digital saturation. 

1435 – 1500

From suites to selfies – Who sells finance?
With finfluencers entering regulated territory, who keeps watch when creativity meets compliance? A debate on influence, integrity, and the shifting face of trust in financial marketing. 

1435 – 1500

1530 – 1600

Peak performance – A CMO-CFO conversation
In an era of tighter budgets and rising performance pressures, how can marketing leaders deliver measurable results without sacrificing brand equity? This fireside chat brings together CFO and CMO perspectives to explore smarter investment, sustainable growth, and the metrics that truly matter. 

1605 – 1645

Keynote panel: The CMO outlook
They’ve graced our covers, shaped our headlines, and redefined what leadership looks like in financial marketing. In this headline panel, some of the industry’s most influential CMOs share their outlook on growth, creativity, and brand purpose in 2026 – and what it takes to stay ahead in an industry that never stops changing.

1645 – 1700

Final Remarks & Rhotic Giveaway 

1700 – 2100

The Marketers Mix

1100 – 1120

1120 – 1145

1150 – 1230

1235 – 1300

Influence + Authenticity
As investors turn to digital platforms for insight and connection, financial firms are rethinking how they show up online. This session explores how asset managers are harnessing executive-led thought leadership, influencer partnerships, and authentic storytelling to build trust, credibility, and visibility in a fast-evolving digital landscape. 

Education. Education. Education.  

As investment firms shift from product promotion to client education, the question becomes: what really resonates? This session explores how marketers are simplifying complex financial topics, which themes are engaging investors, and where audiences are tuning out. 

1300 – 1400

1400 – 1445

Embracing tech to signpost strategies
From CRM to content automation, this session explores the technologies enabling scalable, compliant, and data-driven marketing in complex B2B environments. 

1500 – 1530

1530 – 1600

1100 – 1120

1120 – 1145

The decline of the mascot – Debate
From meerkats to muscle men – have insurance mascots had their day? In this lively debate, marketers go head-to-head on whether personality-driven branding still drives engagement or if it’s time for the industry to grow up. Is nostalgia a strategic asset or a distraction from modern brand purpose? 

1150 – 1225

Crisis as catalyst: Repositioning reinsurers
In the wake of major loss events – from natural catastrophes to cyber incidents – reinsurers are reasserting their role as pillars of stability. This session explores how marketing teams are reframing narratives around financial strength, responsiveness, and expertise to reinforce trust and reliability during renewal cycles. 

1230 – 1300

Broadcasting trust: How insurance advertising in evolving
Gone are the days of simple policy pitches. Insurance advertising is entering a new era, one built on purpose, empathy, and authenticity. This panel brings together leading marketers to explore how storytelling and emotionally intelligent campaigns are helping insurers rebuild trust, strengthen brand identity, and connect with audiences on a deeper level. 

1300 – 1400

Networking Lunch

1400 – 1445

1500 – 1530

1530 – 1630

The (Re)insurance forecast: What’s ahead for 2026?
In an age of volatility, forecasting isn’t just for actuaries – it’s for marketers too. This session explores how reinsurance and risk leaders are predicting the next shifts in brand trust, communication strategy, and market behaviour. From emerging technologies to geopolitical uncertainty, discover what’s shaping the marketing climate of tomorrow. 

1030 – 1100

1100 – 1120

Coffee break

1120 – 1145

Cross-Border, Cross-Channel 

This session considers how transaction banks and payment challengers are using multilingual content, regional campaigns, and digital storytelling to their advantage. 

1150 – 1225

1230 – 1300

Infrastructure Illuminated: Marketing the backbone of modern finance  

Custodians and back-office specialists are stepping into the spotlight. Discover how marketing leaders are redefining reputation and relevance for the institutions powering modern finance – from digital custody to tokenised assets. 

1300 – 1400         

1400 – 1445

Promoting payments

As efficiency becomes the baseline, marketers must find fresh narratives around security, reliability, and resilience. Discover how leading brands are positioning trust as the ultimate value driver in payments marketing. 

1500 – 1530

Coffee break

1530 – 1600

Boardroom ready: Aligning marketing with strategic mandates  

As external forces reshape the financial landscape, marketing is no longer a support function – it’s a strategic lever. This discussion unpacks how marketers are driving alignment between compliance, communication, and commercial growth.