Europe

From the planning process to post-event content creation, AI is enhancing events without replacing the human connection. Financial services organisations...

As digital assets continue their transition from speculative conversation to financial infrastructure, marketing strategies are evolving just as rapidly.   The language...

Barings has launched a new global brand campaign aimed at strengthening its position as a leading alternative investment manager and sharpening its...

BNP Paribas Bank and Mastercard have repositioned a niche payment product into a broader public health initiative, launching a campaign...

At this year's Paris Blockchain Week, financial services marketers increasingly used the event to sharpen positioning, build relationships and respond to rising institutional interest in digital assets.  Speaking...

Spain’s largest insurance company, Mapfre, has refreshed its branding after nearly 93 years in a move designed to better reflect...

BlackRock has retained its position as the top asset management brand in both the US and Europe, according to the...

This year’s ALFI Global Asset Management Conference in Luxembourg brought together a broad cross-section of the industry, from global asset managers to regulators and service...

European asset managers should lean into a narrative of resilience, innovation and opportunity, according to Serge Weyland, CEO of ALFI, during his...

Service quality has now emerged as the key differentiator in asset management, representing a fundamental shift in client expectations, according to Schroders Investment Management and Franklin Templeton.  ...