Africa

Bank of Kigali (BK), Rwanda’s largest commercial bank, has signed a five-year sponsorship deal with Rwandan football club Rayon Sports.  The sponsorship...

For much of the past month, the sporting world has revolved around football. Marketing departments have chased World Cup engagement....

AXA has unveiled its first-ever pan-African brand campaign, developed in partnership with Publicis Conseil, marking a significant milestone in the...

Global cryptocurrency exchange Toobit has partnered with LALIGA in a regional agreement covering the Middle East and North Africa (MENA)....

Standard Bank has launched an innovative “Undercover Ad” campaign that uses AI-generated music to promote its mobile app in a...

King Price Insurance has launched a tongue-in-cheek advert as part of its “Make Insurance Great Again” campaign. The 15-second radio...

South African banking platform, TymeBank, has pledged to donate a portion of each customer’s transaction to Banyana Banyana, the country’s...