FP Live! 2026 Speakers

Investment & Pensions Stage

Alistair is Director of Marketing for one of the UK’s largest pension businesses (now:pensions), a Non-Exec Director for Newbury Building Society and Trustee of Brighton University’s Student Union. 

Passionate about enabling creative people he champions marketing in all its forms most recently establishing the Building Society’s Association Marketing Symposium.

Pensions: Mapping engagement across journeys

Investment & Pensions Stage

With a Diploma in Financial Planning and over 20 years of experience in workplace benefits, Laura specialises in collaborating with employers, trustees, and advisers to create impactful employee engagement strategies.

Her approach blends strategic insight with creative communication, using a range of mediums to support financial wellbeing and inclusive workplace cultures.

Pensions: Mapping engagement across journeys

Keynote stage

Emma leads brand activity that goes beyond visual identity – connecting culture, stakeholder trust, and commercial outcomes – while aligning tightly to the expectations of public‑sector clients.

Having held senior roles at organisations including Royal London, Legal & General, and ITV, Emma has steered major rebrands and shaped narratives that differentiate complex organisations in regulated environments.

Beyond the logo

Keynote Stage

Global Head of Events Marketing, Technology & Data Analytics at J.P. Morgan Commercial and Investment Bank, where he’s instilling a data-first, ROI-driven culture and transforming events marketing into a measurable engine for asset inflows and revenue.

With over 15 years’ experience in global marketing strategy, Ashley has propelled data-led innovation and digital transformation at top institutions including J.P. Morgan, HSBC, Investec, and American Express.

Advancing Analytics

Banking & Payments Stage

CCO of Kani Payments, Roger previously spent seven years at Intu Properties PLC as Customer Experience Director, driving the intu brand &  a customer-centric culture.

Before joining Intu, Roger was VP of Global Marketing at Regus Group Plc for five years, covering CRM, Digital, Field Marketing, PR & Comms, Brand Development, Channel Management, & more across 100 countries.

Promoting Payments

Banking & Payments Stage

Jake is Director of Growth at MQube, where he leverages his background in engineering with expertise in statistics, machine learning and operations research to drive strategic initiatives and drive scale.

MQube is a technology company reimaging loan origination through AI and blockchain. MQube is backed by leading venture funds in North America and Europe.

Rebuilding relevance in a fragmented world

Keynote Stage

Amy has over 20 years experience, since 2024 she’s served as VP of Corporate Communications at eToro, having joined the investing platform as Global Head of PR & Communications in 2018.

Prior to eToro, Amy was AXA Investment Managers’ Global Head of Media Relations and before that was a Partner and Associate Director at Lansons Communications focusing on financial services and corporate communications.

The CMO Outlook

Keynote stage

Anne has a strong international track record, delivering integrated, multi-channel strategies that drive business development, transformation and sustainable growth across financial services.

Anne works closely with executive leadership teams to build customer-centric programmes that enhance lead generation, proposition development and organisational performance, while motivating and empowering high-performing teams.

From clicks to connections

Moderator

Niamh Smith is the Editor of Financial Promoter. Having joined the firm through its award-winning degree apprenticeship programme, she has since led content across the magazine and FP Events.

A graduate in digital marketing, Niamh brings hands-on experience in executive-level interviews, campaign strategy, and tailored content delivery. At FP Live! 2026, she’ll share her perspective on how marketers can craft meaningful narratives that connect insight, authenticity, and commercial impact.

Banking & Payments stage

As Senior Product Marketing Manager at OakNorth, Charita shapes the strategy and positioning of the bank’s business banking offering for SMEs. Her work spans product marketing, go-to-market strategy & more.

Charita plays a key role in connecting marketing with strategic decision-making across the organisation, helping influence commercial outcomes and the overall customer experience.

Boardroom ready

Banking & Payments Stage

Michelle has spent the last nine years as Head of Marketing at Coventry Building Society, leading society-wide campaigns, brand activity and customer engagement across multiple product areas.

Known for her strong focus on member value, partnerships and community, Michelle has played a key role in shaping Coventry Building Society’s marketing approach.

Purpose-led branding in a digital age

Keynote Stage

Georgie Burks is Interim Head of Marketing at Allica Bank. A creative with over 10 years of experience she joined to build the bank’s first brand strategy and has since launched its impactful national campaigns and brand refresh.

With experience spanning a range of challenger brands in fintech, travel and DTC, she prides herself on commercially minded marketing that supports growth via clear brand storytelling. She will be speaking on the Keynote Stage at FP Live! 2026.

Beyond the logo

Keynote Stage

Martin is Director of Marketing, Customer & ESG at Cynergy Bank. His focus is on developing the brand and positioning of Cynergy as ‘the bank for businesses,’ having kicked off 2025 with a Premier League partnership with Brentford FC.

With 20 years’ experience in marketing for fintechs, banks and consumer brands, Martin has built brands from the ground up and brought legacy businesses kicking and screaming into the modern age!

Martin will speak on the Keynote stage.

Campaigns that Count

Reinsurance & Risk Stage

Matts career began in client-facing roles, giving him a deep understanding of how trust, communication and experience shape outcomes.

Today, he uses that perspective to lead brand strategy and global communications for Aventum Group. He has a passion for behavioural science and how small shifts in messaging, framing & design can influence decision-making and drive commercial impact.

How insurance advertising in evolving

Keynote Stage

Shameer is the Founder & MD of Growth Gorilla, one of the UK’s leading fintech and financial service growth agencies. With over a decade on the frontlines of fintech and financial services marketing, he has helped more than 50 fintech brands scale.

His work spans go-to-market strategy, paid media, influencer marketing, brand development, & international expansion, giving him a holistic view of what drives real growth in a highly regulated and fast-moving industry.

Campaigns that Count

Keynote Stage

Daphne is a Global Communications Director with extensive experience in strategy, marketing, and communications for professional and financial products and services. A results-driven digital communicator, she excels at recruiting, coaching, and managing high-performance marketing and communications teams.

Her expertise spans strategy and marketing planning, digital campaigns, brand marketing, PR and thought-leadership platforms, business and sales-pipeline strategy, insight-driven marketing, and change communications.

Advancing Analytics

Keynote Stage

Hazel is a customer-focused marketing leader with 25 years of experience in senior marketing and communications roles. In 2020, she founded Merakiting, a consultancy partnering with financial services firms to transform marketing into a driver of growth, trust, and long-term enterprise value.

In this role, Hazel serves as CMO for IFM Investors, leading global brand, marketing, communications, and AI transformation, while supporting clients to enhance brand, reputation, and enterprise value.

The 2026 marketer’s mandate

Banking & Payments Stage

Pamela is a marketing leader with extensive experience in brand building, strategic growth and creative storytelling. As Head of Brand and Marketing at Caxton, she drives brand strategy, customer engagement & positioning.

Prior to this, Pamela held roles at organisations including Mercantile International and GL Assessment, and brings a strong track record in shaping campaigns and scaling marketing operations.

Promoting Payments

Keynote Stage

Jayne is responsible for devising and implementing marketing strategies for institutional and intermediary audiences globally for RBC GAM (which includes BlueBay), and for communications across EMEA APAC. She is part of RBC GAM’s Global Leadership Committee, and a member of the Leadership Committee People and Culture group.

She has over 25 years of industry experience in communications, reputation management and marketing across institutional and retail asset management.

2026 Marketers mandate

Keynote Stage

Theoni Dimopoulou has been Group Marketing & Corporate Communications Manager at AUSTRIACARD HOLDINGS since 2023, with a remit that includes marketing and communications across the AUSTRIACARD HOLDINGS network, including Tag Systems UK. With degrees from the Aristotle University of Thessaloniki, UCL and the University of Sussex, Theoni is a highly qualified and experienced marketer.

With more than 15 years’ experience, largely in the financial and technology sectors.

Beyond the logo

Keynote Stage

Laura has been CMO and Head of Client Experience at M&G Investments since 2023. Laura has a background in strategy, having joined M&G on the graduate scheme & has worked in many parts of the business during her career. Her team has been recognised for its innovation and effectiveness across multiple awards for brand, events, campaigns & thought leadership.

She co-hosts M&G’s Dream Machine podcast where fund managers champion their favourite snacks alongside their investment philosophy.

Campaigns that Count

Banking & Payments Stage

As Chief Marketing Officer at BCB Group, Sam leads the strategy and execution of all communications, overseeing global B2B marketing and PR. Sam collaborates with senior stakeholders to position BCB Group as an industry leader, advancing the world of crypto.

Sam is passionate about leveraging multi-disciplinary senior marketing experience to build compelling narratives and harness cutting-edge technology to drive meaningful change.

Promoting payments

Reinsurance & Risk Stage

David brings a wealth of expertise, having spent over 12 years at Aon, most recently as Insight Marketing Leader, in the global reinsurance division. Before Aon, he held senior marketing and communications roles at leading financial institutions. David holds an honors degree in English & American Literature from The University of Canterbury.

David is a Chartered Marketer and an Associate of the Chartered Institute of Marketing.

Signals of strength

Investment & Pensions Stage

Leanne has over 25 years of marketing experience, almost two decades of which being in the financial sector. She is responsible for leading marketing across Europe and the US. From her experience, she has developed extensive skills in strategic planning, brand development, CRM integration, advertising, and event strategies.

Prior to this, she held roles at Brooks Macdonald and Ninety One Asset Management.

Clarity converts