Miller, a leading independent specialist (re)insurance broker, has announced its new brand and visual identity, backed by a period of organic growth.
Built around the new brand line “Go Be Great,” the new visual identity reflects the broker’s commitment to a client-centred approach and captures “what makes Miller so special.”
“Our new brand is about putting clients at the absolute centre of everything we do,
“We are truly passionate about the role insurance can play as an enabler of greatness and, at a time when much of our market is looking inward, distracted by consolidation and change, Miller’s renewed commitment to clients coming first is more relevant than ever,” said James Hands, CEO at Miller.
Last year, Miller reported a 13% growth from 2023, reaching a revenue of £271 million with 12% down to organic growth.
“For over 120 years we’ve been finding the right solutions for our clients and matching their ambition every step of the way,
“Our new brand truly reflects the spirit of Miller – innovation, energy, and above all, trust.” said Hands.
The new identity aims to reflect Miller’s entrepreneurial culture, growing international footprint and increasingly diversified business across retail, wholesale, and reinsurance.
“I am particularly pleased that our record result was driven primarily by our organic growth, reflecting our unparalleled focus on building a business with client service at its core,” added Hands.