Nikko Asset Management has rebranded to Amova Asset Management as part of a wider rebrand involving an refreshed logo and brand visual identity.
The new name ‘Amova’ aims to encapsulates the firm’s core concepts in a single, unified identity of movement, innovation and asset management.
The first two letters “Am” represent the core business of “asset management.” Meanwhile, “mov” refers to “movement” as a signal to the manager’s ability to evolve in a constantly changing investment landscape.
In addition, “ova” draws inspiration from the Latin word for new, “Nova.” This aims to represent the firm’s ability to explore new frontiers and stay ahead.
The rebrand also includes a new logo and a switch in corporate colour scheme to purple hues. These changes are intended to better reflect the firm’s current management approach and lay the groundwork for further global expansion.
Stephanie Drews, president and CEO of Amova Asset Management, said: “We have worked towards this day for over 2 years. It started with 175 employees across all functions and levels, working together to define what we represent, and then how best to express that in a name.”
The newly unveiled logo features a stylised upward arrow to imitate the first letter ‘A’ of the new name ‘Amova’. The upward gesture towards a target represents the company’s investment philosopy and purposeful direction.
The logotype itself is designed with rounded corners, introducing a softer, more approachable aesthetic. This design choice aims to reflects the firm’s commitment to client care, while staying true to the firm’s heritage and values.
To reflect these changes, the firm has also completely renewed its website to include a new top page, content, structure and design. This is designed to enhance accessibility and seamless browsing.