Digital financial services platform Nu has struck a landmark multi-year partnership with Inter Miami, becoming a main partner of the Major League Soccer (MLS) club and securing naming rights to its new stadium.
Under the agreement, the club’s new home at Miami Freedom Park will be called Nu Stadium when it opens on 4 April. The venue is expected to become the centrepiece of the wider district development and a new home for the rapidly growing MLS side.
The deal comes as Nu accelerates its international expansion, particularly in the United States, and as Inter Miami continues its rise as one of the fastest-growing clubs in global football.
For Nu, the partnership also reinforces its long-term ambitions in the US market. The company filed for a federal bank charter with the Office of the Comptroller of the Currency in September 2025 and received conditional approval 121 days later, marking a key step in its regulatory expansion plans.
Cristina Junqueira, co-founder, and CEO of Nu’s emerging US business, said: “This long-term partnership represents a strategic alignment with an international sports franchise that shares our ambition and global mindset. Nu Stadium will anchor our brand in the United States, allowing us to engage with a diverse, international community as we build the most influential consumer technology platform in the world.”
Beyond stadium naming rights, the agreement includes several commercial assets. From August 2026, Nu’s logo will appear on the back of Inter Miami’s jersey, one of the most widely sold shirts in global football.
Nu will also sponsor two major areas inside the stadium: Nu Club, a 770-person premium hospitality lounge with a glass tunnel view of players walking from the dressing rooms to the pitch, and Nu Plaza, a public gathering space featuring seating, a large screen and branded fan areas designed to host community events.
The partnership was formally unveiled with a visual display at the new stadium site. The venue was illuminated with a pink heartbeat representing Inter Miami threaded with purple veins symbolising Nu, while a drone show lit up the Miami skyline ahead of the club’s home opener.
The partnership reflects the growing commercial appeal of Inter Miami as the club builds its global profile and prepares to move into its new stadium next year.
Earlier this year, Nu also announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team, becoming an official team partner from the 2026 season.
The deal allows the digital bank to tap into Formula One’s global audience of more than 827 million fans through on- and off-track branding and fan activations.