major advertising campaign in Ireland — a move that signals the fintech’s intent to push deeper into the mainstream and sharpen its challenge to the country’s incumbent banks.
Launched on 1 June, Welcome To My Bank swaps the familiar Norton red chair for a saddle, with the presenter delivering a dry, self‑aware send‑up of the lofty, poetic language that has long defined high‑street bank advertising. The creative leans into Revolut’s positioning as a bank that “never hides behind jargon”, inviting consumers to rethink what a bank is — and what it should offer.
Developed with Anomaly, the campaign anchors on Revolut’s “Banking & Beyond” platform, framing the brand less as a traditional bank and more as a lifestyle ecosystem spanning spending, saving, investing and travel. The hero film is supported by a wider suite of TV, digital, social and online video assets, all carrying Norton’s trademark playfulness.
Antoine Le Nel, Revolut’s chief marketing and growth officer, said the team needed “a voice that resonates in every living room in Ireland”. Norton, he added, is “the perfect bridge… a household name who has always done things his own way”, aligning with Revolut’s ambition to be “sophisticated, secure and straight‑up”.
Toby Allen, chief creative officer at Anomaly, said the partnership reflects Revolut’s evolution from challenger to mass‑market brand.
“Graham is exactly that too,” he said. “We set out to deliver a simple banking message in a way that lets the personality of both shine through.”
The campaign lands as Revolut continues its rapid expansion in Ireland, where it now counts more than 3.4 million customers — a figure the company says represents over 80% of the adult population. The push follows record profits of $2.3bn (€2bn) in 2025 and a string of industry accolades, including three FS Awards in 2025 and top‑tier rankings in the Ireland Reputation Index.
The campaign underscores two clear trends: the mainstreaming of challenger‑bank branding, and the growing use of high‑profile cultural figures to cut through in a crowded, credibility‑sensitive market. Revolut’s bet is that Norton’s blend of familiarity and irreverence will help it cement its position as Ireland’s default digital bank and push the category’s creative norms in the process.