FCA warns AI is reshaping consumer messaging
The Financial Conduct Authority has warned that artificial intelligence is reshaping how consumers encounter financial information, with general‑purpose AI tools...
ASA tech flags trio of AI trading ads for rule breaches
The Advertising Standards Authority (ASA) has used its Active Ad Monitoring system to identify three ads from firms promoting AI‑driven...
Socks and the city
I picked up a pair of branded socks at a conference recently. My husband took one look and said, “no...
FP Voices: Driving pension engagement… over 1,200km
In financial communications, true engagement rarely emerges from a carefully orchestrated boardroom strategy. More often than not, the most powerful...
Stay sharp, embrace the inconvenience
I was going to write this using an AI. I've got a couple I use periodically to help me get stuff...
PensionBee upgrades to front-of-shirt position at Saracens
PensionBee has strengthened its presence in elite rugby, becoming Saracens’ new front‑of‑shirt partner in a three‑year extension that elevates the...
FCA puts marketing under the microscope
The Financial Conduct Authority has intensified its focus on financial promotions and digital marketing harms, reporting a sharp rise in...
Regulator blocks unregulated asset promotion
The UK’s advertising regulator has banned a Capgroup Int Ltd promotion after ruling that the whisky‑cask and gold‑coin investment firm...
Revolut turns to homegrown star for first major Irish brand campaign
major advertising campaign in Ireland — a move that signals the fintech’s intent to push deeper into the mainstream and...
AI forcing financial brands to rethink individuality
Financial marketers say AI is accelerating the industry’s long‑running drift toward look‑alike branding, but argue the same shift is creating...