Revolut turns to homegrown star for first major Irish brand campaign
major advertising campaign in Ireland — a move that signals the fintech’s intent to push deeper into the mainstream and...
AI forcing financial brands to rethink individuality
Financial marketers say AI is accelerating the industry’s long‑running drift toward look‑alike branding, but argue the same shift is creating...
Drive targets class-based career barriers
Progress Together has launched a new sector‑wide campaign calling on financial services firms to make career progression pathways clearer, fairer...
Mastercard signs Inter Miami CF stadium deal
Mastercard has been named the exclusive payment services partner for Inter Miami CF, expanding the brand’s long-running global football strategy...
FCA to scrutinise marketing and lead gen in CMC review
The Financial Conduct Authority has warned that marketing, advertising and lead‑generation practices used across the claims‑management sector will come under...
UK marketing budgets hit highest level in nearly two years
UK companies have increased their marketing budgets to the highest level in almost two years, according to a new IPA Bellwether...
Aegon brand future unclear after Standard Life deal
The future of the Aegon brand in the UK is in question, with no mention of it in Standard Life's...
Barclays and NatWest launch major UK campaigns
Two of Britain’s biggest high‑street banks have rolled out significant UK‑focused campaigns this week, signalling how lenders are working to...
Nothing stays the same. Neither should you.
At the end of this quarter, Rhotic Media – the owner of Financial Promoter and its sister title Capital Pioneer...
CaPio takeover: The road less tokenised
In the latest issue of Capital Pioneer, Mark Kepeneghian, CEO of France's first tokenised stock exchange, Lise, explains why taking...