Allianz Global Investors is inviting clients to embrace the “era of disruption” we live in through the launch of its global TV campaign.
The campaign highlights the opportunities that rapid advancements in technology, changes in consumer behaviour, and shifts in business models can bring to the world of thematic investments.
Alastair Fairbrother, head of communications and positioning at Allianz Global Investors, said AllianzGI has been strengthening its ability to execute global campaigns over the last couple of years.
“This latest campaign on disruption, inviting our clients to ‘join the changemakers’, is a further milestone on that journey, with globally synchronised media buying and consistent creatives across channels.
“Executing this kind of campaign is an essential ingredient in our brand positioning and our ability to maximise the scale and impact of our spend,” said Fairbrother.
The advert will run for nine weeks on Bloomberg TV and will be supported by a wider campaign – “change multiplies opportunity” – which will run across international and local media, social media, podcasts, and newsletters.
The campaign promotes AllianzGI’s key thematic funds, such as the Allianz Global Artificial Intelligence and Thematica.
Such products will be promoted locally and in a variety of different languages, positioning AllianzGI as experts within local markets.