Two years ago, a marketing executive joining a major UK bank could expect to spend much of their first year...

At first glance, the latest EU crackdown on influencer marketing looks like someone else's problem. Financial services firms are unlikely...

TikTok has launched an artificial intelligence system called Symphony Agent to generate video advertisements. It comes as digital platforms rapidly...

Adobe has launched a software platform to help marketers manage how their products appear within artificial intelligence search tools. It...

At an FP Live! roundtable hosted by media agency The Kite Factory, senior financial services marketers came together to explore...

From masterful brand overhauls to viral digital movements, the inaugural Financial Promoter Awards USA celebrated the elite minds transforming modern...

When an insurance giant successfully pairs massive commercial scale with targeted localised engagement, the results go far beyond basic brand...

When Lisa Liu joined Raisin US as Chief Marketing Officer, she inherited a paradox. Globally, the fintech firm was an...

Financial services organisations are evolving faster than ever. With volatile markets, shifting regulations, changing client expectations and the rapid rise...

One of the most respected agencies in financial services circles, Lippincott is up for Brand Agency of the Year at...