Santander focuses on connecting with customers at key life stages
Banco Santander is repositioning its brand with a new campaign, “Imperfect Beginnings”, aimed at challenging the idea that people need to...
New campaign launched to boost UK’s investment culture
A major new campaign backed by several financial services firms, and supported by the Treasury, the Financial Conduct Authority (FCA) and the Money and...
Recognise Bank partners with agency to drive rebrand
Recognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process. The move signals a fresh...
How can financial businesses build trust through PR and SEO?
By Ian Gallagher, account director at R&Co Communications. Building trust through marketing activities is always a challenge in a regulated...
Visa, HDFC launch World Cup 2026 card and campaign
Visa and India-based HDFC Bank have launched a new partnership themed on FIFA World Cup 2026, focusing on boosting customer...
‘Calm Down, Deer’ campaign aims to revive esure brand
Insurance provider esure has launched a new campaign with echoes of the past to boost its brand awareness and reconnect...
Allica Bank targets established SMEs with new campaign
Business bank Allica Bank has launched a new brand campaign as it looks to position itself as the go-to banking...
Paris Blockchain Week evolves into institutional forum
Paris Blockchain Week is to be reshaped into a new institutional‑focused event called Signal Week, the organisers said today in...
Experian partners with Taylor Rooks for Financial Literacy Month
To mark Financial Literacy Month, Experian has announced a new partnership with sports journalist and broadcaster Taylor Rooks to encourage consumers to take control...
IFAs call for personalised pension engagement strategies
Pension providers need to reassess how they engage with younger savers and support members throughout retirement, as expectations shift. New research...