EY has continued the expansion of the EY Parthenon brand by unifying EY’s Strategy and Transactions service line under the single, distinctive sub-brand.
The move aims to unlock greater value for EY’s clients, people and society by bringing together strategy, transaction services and transformation.
Following the transition of EY Strategy and Transactions staff, the EY Parthenon brand will now comprise of 25,000 people across 150 countries.
The also strengthens EY’s broader global “All in” strategy, which is designed to enhance the full consulting transformation capabilities of the organisation.
The expanded offering will combine transformative strategy and transaction capabilities with EY’s full range of services, from tax to technology.
As part of the transition, EY-Parthenon’s brand identity is being refreshed to align with EY’s “Shape the future with confidence” brand expansion, launched in June 2024, highlighting the value delivered across all service lines and sectors.
Janet Truncale, global chair and CEO of EY, said: “Expanding the EY-Parthenon brand is a pivotal step in reinforcing EY’s strategic consulting offerings to meet the challenges of tomorrow,
“Our “All in” strategy is rooted in the transformation of the EY organisation to support clients as they shape the future with confidence. The strengthened EY Parthenon will help deliver on this mission and drive value for C-suite and boards.”