Paze, the online checkout solution from Early Warning Services, has signed a multi-year deal with the Atlanta Hawks to serve as the NBA team’s official jersey patch partner.
Alongside featuring its signature branding on Hawks jerseys, Paze will also become the team’s official online checkout partner and digital wallet, extending the partnership to State Farm Arena.
As part of the partnership, Paze will present “Hawks Elite,” a business network for Atlanta Hawks members. The programme connects business members, corporate partners and prospects through exclusive events designed to spark introductions and strengthen relationships.
The partnership between Paze and the Hawks will also engage fans, small business owners and entrepreneurs, highlighting the importance of secure digital transactions and promoting financial technology and safety across the Atlanta community.
In addition, Paze will serve as presenting partner for the Hawks’ Nov. 8 game against the Los Angeles Lakers at State Farm Arena. The brand will be integrated into the game through enhanced signage, digital and social content and in-arena activations aimed at engaging fans.
Atlanta’s status as a hub for financial technology makes it a natural fit for Paze’s new partnership with the Hawks. With more than 245 companies driving payment innovation worldwide, the city has earned the nickname “Transaction Alley.”
Serge Elkiner, general manager of Paze, said: “Atlanta is not only home to one of the NBA’s most dynamic franchises, but also a hub for payment innovation. Teaming up with a franchise that shares our passion for speed and performance makes this partnership even more meaningful. With Paze branding on the Hawks’ jersey, we’re showcasing the same energy fans see on the court in the online checkout experience—speed, teamwork and innovation.”