American Express has extended its long-running partnership with the NBA, which was first established in 1995, in a multi-year deal designed to deepen fan engagement and amplify the brand across the basketball ecosystem.
The renewal positions American Express as the official payment partner of the NBA, WNBA, NBA G League, USA Basketball and now NBA Take-Two Media.
It also strengthens existing team partnerships with the Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Utah Jazz, and New York Liberty.
As part of the renewal, American Express will also take on a more prominent role across key league moments, serving as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title partner of NBC and Peacock’s NBA halftime show, branded ‘American Express At the Half’.
American Express will further extend its presence across digital and social platforms, becoming the presenting partner of exclusive content across NBA, WNBA, G League, USA Basketball and NBA Take-Two Media social channels.
The agreement also introduces a new connected member programme in collaboration with NBA ID, the league’s free fan membership platform. The initiative will offer exclusive benefits to American Express Card Members and NBA ID members who link their accounts, including access to special offers, ticket promotions and members-only voting campaigns.
Fan experiences remain central to the partnership. Card members will continue to receive access to fast pass lanes at select marquee events, merchandise discounts and Amex Reserved Tickets for events.
The deal also includes reimagined NBA2K in-game perks beginning with NBA 2K27 and the continuation of Jersey Assurance, which offers jersey replacements if a player switches teams within a set timeframe.
At NBA All-Star 2026, American Express will debut a new experiential activation in Venice Beach: The American Express x Fanatics Real Vintage Vault. The pop-up will feature a limited-edition, NBA-inspired vintage merchandise collection curated with Fanatics Real Vintage and available to purchase on-site.