Aon puts capital advisory at centre of new campaign

Aon put its capital advisory expertise at the heart of its marketing at this year’s Rendez-Vous de Septembre in Monte Carlo.

With branded Teslas, an entire client conference centre, and a new online platform, Aon’s key message was centred on keeping clients well-informed to better shape decisions.

Alex Lewis, chief marketing officer of Reinsurance at Aon, said the goal, now, ahead of the 1 January renewals was ensuring consistency across Aon’s brand, wherever you are in the world.

She said: “As part of our marketing strategy, we created a premium experience for our clients with over 80 meeting tables to bring access to Aon experts and drive collaboration, in addition to an Innovation Lab for analytics demonstrations, a capital optimisation poll and a relaxation hub for clients needing a quiet moment.”

Aon chose RVS as the first of a series of in-person events to showcase its online platform for the reinsurance renewal season, hosting fireside chats, thought leadership and other relevant solutions.

The company’s marketing team created an internal resource kit to ensure all colleagues could have informed conversations with clients on current market dynamics.

Social media campaigns ran throughout the conference, namely interviewing Aon’s senior leadership, and are continuing post-Monte.

“As a team we’re always so proud to be part of this fantastic industry and the community of marketers that come together for Monte every year to showcase how we can enrich lives around the world,” Lewis added.