0930 – 1015  

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Setting the scene: What factors both in and outside financial services marcomms teams are impacting how decisions are being made and campaigns being run?

1020 – 1100

Keeping score
Using competitor intelligence strategies to identify clear blue water for new product initiatives and marketing programmes.

1100 – 1120

1120 – 1200

The evolving brand landscape
How is technology transforming attitudes towards visual identity, and are approaches towards brand guidelines changing?

1200 – 1300

The perils of sponsorship
Sport and the arts draw billions in sponsorship from financial services, but how do marketers leverage campaigns and identity opportunities, when the protest groups get involved?

1300 – 1400

1400 – 1430

The human touch
Against the backdrop of emerging marketing technology, what’s driving the surge in event-based marketing spend?

1430 – 1500

Socially awkward
With a crackdown on finfluencers and online platforms coming under growing regulatory scrutiny, how can marcomms teams create and deploy effective campaigns that tap into ephemeral social media trends.

1500 – 1530

1530 – 1600

Curating content in an automated world
The case for quality, technical content in an industry obsessed with volume and speed. How to create content that resonates with buyers in a saturated and overstimulated market.

1600 – 1630 

Building the future marketing workforce
As marketers grapple with the workforce of the future, how can internships, apprenticeships and bespoke training programmes improve team productivity, knowledge and capabilities?

1635 – 1715

Keynote panel: The CMO Outlook
How can corporate communications strategies evolve beyond legacy planning approaches and deployment, so PR, advertising and marketing efforts achieve superior commercial outcomes and gain internal recognition?

1715 – 1830

Networking drinks

1100 – 1120

1120 – 1200

What’s the alternative?
With the government keen to channel “patient capital” into the UK’s small and mid-sized public and private companies, how can marketers showcase new strategies and educate prospects on the opportunities and risks?

1200 – 1300

Marketing engagement
How can marketers and PRs use their skills to improve client engagement across the pensions market, including in workplace schemes, master trusts and retail solutions?

1300 – 1400

1400 – 1500

Battle of the brands
The world’s largest custodian banks spent millions on corporate rebrands in 2024. How can PR, product and marketing harness this investment to differentiate themselves and increase spend and client acquisition?

1500 – 1530

1530 – 1600

1600 – 1630

Shaping policy
Sustainability and public affairs: How can external education programmes, aimed at governments or shaped by NGOs, support marketers and comms colleagues on the promotion of technical and often divisive issues?

1100 – 1120

1120 – 1200

Segmenting with confidence
How can (re)insurance marketers navigate buyer complexity and drawn-out sales cycles to ensure campaigns land successfully with the right target groups?

1200 – 1300

Perfect positioning
Demonstrating the value of insurance to the global economy, achieving brand elevation along the way.

1300 – 1400

1400 – 1430

Beyond Leadenhall
Building trust, commercial longevity and marketing success from event-led spending alongside a national and regional focus.

1430 – 1500

1500 – 1530

1530 – 1630

Keeping your head in a comms crisis
With a lively investigative trade press still buoyant in insurance, how should comms specialists prepare for the unexpected?

1100 – 1120

1120 – 1200

The data dilemma
With new data privacy rules coming into force in the UK and Europe, will targeting and personalisation become more difficult?

1200 – 1300

A question of ethics
With finance directors calling from increasing evidence of ROI, how can the appeal of social, environmental or impact-led narratives be quantified through data showing customer acquisition and loyalty?

1300 – 1400

1400 – 1500

Beyond money management
Financial education is still a key pillar of most consumer strategies, how can marketers successfully promote technical products and services without dumbing down corporate messaging?

1500 – 1530

1530 – 1600

1600 – 1630

Improving CX through technology
How can B2C marketers improve their understanding of their customer base through the use of innovative technologies and CX platforms?