Two brands united by their iconic red have joined forces, as Aon becomes an official partner of Scuderia Ferrari HP’s Formula One team in a multi-year deal.
The sponsorship will begin at this year’s Italian Grand Prix in Monza, Ferrari’s home circuit. Aon highlighted that Monza is a track where excellence, speed, innovation and teamwork are critical, which are qualities it also applies in delivering data-driven solutions to help clients make better decisions on risk and people issues.
The connection goes beyond the racetrack as Ferrari and Aon share values such as team spirit, commitment, continuous preparation, the pursuit of excellence and even their shared association with the colour red.
For Aon, the partnership also seeks to extend its brand presence in Italy and globally.
Carlo Clavarino, executive chairman of international business at Aon, said: “This sponsorship reflects a shared commitment to precision and performance,”
“We see this collaboration as a strategic alignment of values where speed, data and teamwork can drive results – on the track for Scuderia Ferrari HP and in the boardroom for our clients.”
The sponsorship adds to Aon’s existing portfolio, which has included the Ryder Cup, the PGA Tour and LPGA Tour in golf, as well as the Ireland Women’s Rugby Team.