AXA is rebranding its ceded reinsurance function, merging the AXA Group and AXA XL Ceded Reinsurance (Ceded Re) teams into one integrated Ceded Re unit.
The rebrand, which is effective from July 1, aims to enhance alignment, streamline operations and drive greater efficiency.
The new alignment is built around four strategic objectives, including the aim of a consistent Strategy as a harmonised approach to ceded reinsurance seeks to improve predictability and reliability in AXA’s market interactions.
It also seeks to deliver ‘One AXA’ synergy by harnessing the combined strengths of AXA Group and AXA XL to enhance partner satisfaction and operational efficiency.
It aims to streamline communications through a unified voice, making it easier for brokers and reinsurers to engage while improving transparency and responsiveness.
Finally, it looks to optimise governance by introducing stronger operational frameworks and tools to enhance efficiency and speed up decision-making.
According to AXA, the unified Ceded Re team will be led by Guy Van Hecke, who will continue in his dual role as group head of Ceded Re and head of Ceded Re for AXA XL.
Van Hecke said: “By bringing together the strengths and expertise of our AXA Group and AXA XL teams, we are creating a more integrated and agile Ceded Re structure that will strengthen our partnerships globally. This strategic alignment enables us to reduce duplication, enhance market presence, and ensure seamless communication across our global operations.”