BlockDAG has become the first Layer One blockchain to enter Formula One, securing its position as the exclusive Layer One blockchain partner of the BWT Alpine Formula One Team.
The partnership is designed to offer immersive, educational and engaging experiences that introduce blockchain technology to a broader sports audience and integrate it into mainstream sports culture.
Activations will take place across the Formula One calendar and at global technology events, featuring interactive fan zones during Grand Prix weekends, fan simulators and curated experiences including the BWT Alpine Formula One Team show car.
BlockDAG will also host collaborative programming events, including hackathons and developer showcases, alongside digital integrations that connect Formula One with decentralized Web3 tools. Meanwhile, Alpine F1 will participate in major blockchain conferences and community events.
With a shared focus on innovation, precision, and performance, the partnership offers a global platform to bring blockchain technology into the high-speed, high-performance world of Formula One.
Antony Turner, CEO of BlockDAG, said: “Partnering with BWT Alpine Formula One Team allows us to showcase the power of DAG technology on one of the world’s biggest sporting stages,
“Together, we will deliver experiences for BWT Alpine Formula One Team fans enabled by BlockDAG technology that live long in the memory.”