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Buy-side heavyweight joins Marketcolor to bolster US push

by Niamh Smith
17.03.2025
Buy-side heavyweight joins Marketcolor to bolster US push

Dan Rollins joins Marketcolor as content director and head of US operations.

Boston-based, Dan spent 10 years with former Marketcolor client MFS and 20 years at John Hancock in a variety of senior marketing director roles. Dan brings a wealth of creative investments marketing experience to his first agency role.

“I’ve been on the buy-side my whole career. Every role is different, but I’ve always been driven to lead, always striving for the highest standard of creative execution. I am thrilled as I make this transition into a creative agency and will follow the same formula that has led my teams to lasting success.”

Marketcolor is the technology and creative content agency responsible for the Bar Line Pie and TimeFlow chart generation tools, and Capital.com’s Galaxy Brain Investor – a CMA-award winning trading and investing series on Euronews.

“I first worked with Marketcolor, as their client, in 2015 when the agency led MFS’ brand refresh and designed a library of fund explainers. Since those early days Marketcolor’s content capabilities have grown, as has its presence along the East Coast. I join at a time of great momentum and look forward to supporting their endeavors with BNY, Nasdaq and Bloomberg.”

Marketcolor CEO Thelonious Casey welcomes Dan and expects the US market to grow in 2025. “The latest bout of turbulence is driving rising demand for explainer commentary and educational content. During the Euro area crisis, Brexit, and COVID, Marketcolor was—and still is—the small indie that other agencies, broadcasters, and PRs turned to for ‘What the F Just Happened’-style content.

“We are so excited to be working with Dan. With today’s announcement, Marketcolor takes another step out of the shadow of our larger agency clients. We are the geeks in the engine room who have been serving your audiences since 2012,” Thelonious adds.

On March 27, 2025 Dan Rollins will be speaking on America’s Great Wealth Transfer at the Gramercy Financial Marketers’ Forum in New York. Message Dan for more information: dan.rollins@marketcolor.co.

Learn more: Marketcolor.co

And you can still catch archived episodes of Galaxy Brain Investor on Euronews.

Background: Marketcolor is an information design studio based on Southwark Bridge Road. The agency is a many-time winner of CMA, FCS, Gramercy Institute and Information is Beautiful awards. Clients include Amazon Web Services, Bloomberg Media, BNP Paribas, BNY, Broadridge, Capital.com, Deutsche Bank, Euroclear, the FT, MergerMarket, Moody’s Analytics, Mubadala, PIF, Quantopian, Societe Generale, SWIFT, World Economic Forum, UBS, Unicredit and Zurich.

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