The Current Account Switch Service (CASS) has rolled out a campaign highlighting the pitfalls of unexpected surprises when switching bank accounts.
The financial non-profit launched the campaign to showcase the service’s new ‘Avoid Unwanted Surprises’ brand platform, which will replace the ‘Maybe it’s Time to Switch’ branding that has been in effect since 2023.
Each advert in the series features a different first date with an unwanted surprise, such as a date arriving with their mother, a woman unknowingly turning up to a blind date with her own father and a date who can’t stop talking about their ex.
The adverts conclude with the slogan, “You can skip unwanted surprises when you switch bank accounts,” encouraging consumers who are considering switching current accounts to use CASS’ service for a smooth, stress-free account switch without unexpected complications.
Anthea Hughes, marketing business partner at CASS, said: “Switching doesn’t have to be scary, we’re here to show that with CASS, it’s a guaranteed smooth experience—no stress, no surprises. Our new campaign reflects the universal truth that life’s surprises are best kept out of your banking.”
The campaign, which was created in partnership with creative agency House 337, will be featured across TV, YouTube, OOH displays, radio and social media.
Ross Newton, creative director at House 337, added: “Everyone knows the pain of a bad date, the gut-churning realisation you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,
“Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”