Evelyn Partners has announced a three-year partnership with Saracens Rugby Club, becoming the club’s first official wealth management partner.
As part of the agreement, Evelyn Partners will deliver a tailored financial education and coaching programme to Saracens’ professional players. The collaboration marks a significant step in supporting elite athletes, both male and female, as they prepare for life after rugby, financially and professionally.
The initiative aims to equip athletes with essential financial knowledge to enhance their financial wellbeing during their playing careers and secure better retirement outcomes.
Beyond education, the partnership will also launch the Evelyn Partners Player Pathway Programme, which introduces rugby players to potential careers within the financial services sector.
Recognising the discipline, strategic thinking and networking strengths of elite athletes, the firm sees a natural synergy between high-performance sport and wealth management.
In particular, Evelyn Partners is committed to encouraging more women to enter the financial sector.
By supporting the men’s and women’s teams equally, the firm is addressing the gender imbalance in financial advice and planning.
This aligns with its broader mission to close the female wealth advice gap – a disparity that persists despite women now holding an increasing share of global wealth.
Andrew Middleton, chief marketing and commercial officer at Evelyn Partners, said: “Saracens is such a natural partner for us. It’s a club that is constantly looking forward, driving performance, whilst at the same time conscious of the opportunity the club has to accelerate societal change.
“With equal focus on both teams, this partnership gives us another platform to highlight and address the female wealth advice gap. We’re also excited to be able to open up unique, behind the scenes experiences for our clients to shine a light on life within an elite sporting environment.”
The initiative comes at a time of rapid growth for rugby, particularly the women’s game, which is enjoying a surge in investment and popularity.
With professional rugby careers often short-lived, the opportunity to receive early financial guidance is vital.
Evelyn Partners’ programme will help ensure that player earnings – whether from contracts or endorsements – are managed wisely and have a lasting impact well beyond their time on the field.
The collaboration also offers Evelyn Partners’ clients exclusive access to unique experiences within Saracens, providing insight into the world of elite sport and reinforcing the wealth manager’s commitment to innovation, inclusion and future-focused thinking.