Name: Jon Screech
Job title & company: Head of Marketing, Miller Insurance
Finalist: Brand Initiative of the Year
Social: LinkedIn – Miller Insurance Services LLP
How does it feel to be shortlisted for the 2025 Financial Promoter Awards?
We are excited to have been shortlisted for Brand Initiative of the Year at this year’s Financial Promoter Awards. We are confident we have created a brand that not only differentiates us from our peers but also provides a framework for transforming how our industry talks about insurance, shifting the attention to client-focused stories that highlight insurance’s positive impact both on our clients and the world.
What does this recognition mean to you, your team, and your organisation?
This is an amazing achievement and fantastic recognition of the hard work and dedication of our team. The development of Miller’s new global brand has been a true team effort and a career highlight.
What part of your work are you most proud of?
I am most proud how the new brand reflects the spirit and culture of Miller.
This achievement wouldn’t have been possible without the support of our senior leaders, who encouraged us to take bold steps, and the dedication of the entire project team, including my marketing colleagues, the IT & Innovation Team, and the Strategic Change teams. A special thanks goes to our Brokers across all our international offices, who are bringing the new brand to life with our clients.
This diversity of representation throughout the creative and strategic process was an innovative approach that helped us to arrive at a cohesive strategy which aligns with our business goals and reflects a unique point of view on our industry.
What was the biggest challenge you faced, and how did you overcome it?
The biggest challenge with a project like this was ensuring everything was ready and delivered on time for the launch, so we could create the biggest impact possible.
Luckily, Miller has such a great collaborative environment that, with clear goals, well-defined roles, and regular check-ins between us and the team at 7Dots, we all worked together seamlessly to make it happen.
How do you see marketing and communications evolving in financial services over the next few years?
One of the key objectives when we embarked on the development of Miller’s new brand was that we had to deliver a “digital first” brand. We recognised that the industry is evolving rapidly so we needed a brand that can adapt and change as we grow and can be used across a variety of media both now and in the future.
If you could give one piece of advice to others entering these awards in the future, what would it be?
Go for it! It’s a wonderful opportunity to recognise and celebrate your successes and achievements, something we could all do a bit more often.
Are you excited for the gala in November? What are you most looking forward to?
I am looking forward to spending time with colleagues and the team from 7Dots at a great venue and being amongst our peers from such an exciting and innovative industry.
How do you and your team celebrate success (big or small)?
We make a point to acknowledge and celebrate our success – both to appreciate the effort involved and to reinforce Miller’s positive culture. Celebrating isn’t just about recognition – it’s about reinforcing what we did right, boosting morale and staying motivated for the next challenge.
Are you a finalist and would like to get involved?
Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.