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Finproms Sponsor Q&A – Institutional Investor

by Megan McCabe
20.10.2025
Finproms Sponsor Q&A – Institutional Investor

Name: Alex Beveridge

Job title & company: Head of Product & Content, EMEA, Institutional Investor

Sponsorship Category: Pensions Marketing Team of the Year

Social: LinkedIn – Institutional Investor


Why did you decide to sponsor the Financial Promoter Awards 2025?

At Institutional Investor, we’ve seen firsthand how strategic communication can elevate not just brands, but entire conversations around governance, stewardship, and responsible investment. Through our long-standing partnership with Kessler Topaz Meltzer & Check and our flagship Rights & Responsibilities of Institutional Investors (RRII) event, we’ve built a platform that thrives on trust, relevance, and impact.

Sponsoring the Financial Promoter Awards 2025 is a natural extension of that mission. It’s an opportunity to champion those who are advancing the craft of financial promotion – professionals who, like us, believe in the power of clear, credible messaging to drive meaningful change across the investment ecosystem.


What value does being part of the Awards bring to your brand and organisation?

Being part of the Awards enhances our visibility within a community of forward-thinking professionals who are shaping the future of financial engagement. It allows us to showcase our commitment to high-quality, insight-driven content and reinforces our position as a trusted convenor of institutional dialogue.

The Awards also offer a valuable platform to connect with peers, share best practices, and stay attuned to the evolving expectations of financial audiences.


What makes this award category meaningful to you?

This category is especially meaningful because it recognises the strategic craft behind financial promotion, something that often happens behind the scenes but has a profound impact on how trust is built and maintained in our industry.

It celebrates the people and teams who are not just promoting products or services, but who are helping to shape informed, responsible investment behaviour through compelling, transparent communication.


What does being part of the Financial Promoter community mean to your organisation, and why is supporting this network important?

Being part of the Financial Promoter community means joining a collective of professionals who understand the nuance and responsibility of communicating in the financial space. For us, it’s an opportunity to contribute to a network that values collaboration over competition, and insight over noise.

Supporting this community helps us stay connected to emerging trends, foster meaningful partnerships, and
continue evolving how we engage with our own audiences across events, content, and campaigns.


What are you most looking forward to about the gala in November?

We’re looking forward to the gala as a moment to pause and celebrate the creativity and dedication that often goes unrecognised in our field. It’s a rare chance to come together in person, share stories, and be inspired by the work of others.

We’re especially excited to see how different organisations are approaching innovation in financial promotion and to leave the evening energised by new ideas and connections.


How do you and your team celebrate success (big or small)?

We believe in celebrating progress as much as outcomes. Whether it’s a successful event, a standout piece of content, or a breakthrough in strategy, we take time to acknowledge the effort behind the achievement.

We make space to celebrate together, whether it’s a team lunch, a toast after an event, or spotlighting individual contributions that made the difference in our employee of the quarter. These moments help us stay connected, motivated, and proud of the impact we’re making.

Celebrating success helps us build momentum, boost morale, and reinforce the collaborative spirit that drives our work forward.


Are you a sponsor and would like to get involved?

Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.

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