French mutual insurer Groupama has renewed its partnership with Ligue 1 club Olympique Lyonnais (Lyon) to retain naming rights to the club’s stadium.
With the contract due to expire on July 31, Groupama has signed a five-year extension, keeping the official name of Groupama Stadium in place until 2030.
The renewed deal also covers naming rights for the club’s training facility, which will continue to be known as the Groupama OL Training Centre.
Groupama first partnered with Lyon in 2017, marking the beginning of its naming rights to the Stade Décinois. Over the past eight years, the agreement has been extended multiple times, including in 2020 and again in 2022, to ensure the Groupama name remains on the stadium.
When the initial deal was signed, it generated €5.5 million per year for Lyon. According to Football Benchmark, the most recent agreement was valued at €6.9 million annually in recent years.
The sponsorship renewal comes as Lyon continues to face financial challenges. In June, the club was relegated to Ligue 2 following a decision by the National Directorate of Management Control (DNCG), the body responsible for monitoring the finances of French professional football clubs.
The DNCG had initially issued a provisional demotion in November, and after the club was unable to demonstrate sufficient financial improvement, the relegation was upheld.