Online trading platform INFINOX has signed a multi-year partnership with Tottenham Hotspur focused on expanding its global brand presence and engaging international audiences.
The deal sees INFINOX become a global partner of the Premier League club, bringing together two organisations with strong international footprints. INFINOX operates across the UK, Asia, the Middle East and Latin America, while Spurs have one of the league’s largest international fanbases, with particularly high engagement across Asia and other high-growth markets.
INFINOX said the club’s global reach was a key driver behind the partnership, with a number of initiatives planned to target audiences across Europe, Asia, the Middle East and Latin America.
Elena Moiseeva, CMO at INFINOX, said: “Tottenham Hotspur has built a genuinely international audience, particularly in markets where digital financial participation is growing quickly. This partnership reflects our focus on engaging globally mobile, informed clients through trusted, regulated platforms.”
Under the agreement, INFINOX will benefit from a comprehensive rights package including branding, digital activations, content collaboration and hospitality. The partnership will also see INFINOX promoted through in-stadium branding at Tottenham Hotspur Stadium and via content across the club’s owned channels, supporting its long-term global growth strategy.
Spurs will also work with INFINOX on supporter-focused educational initiatives designed to promote informed participation and performance development around online trading.