JP Morgan Markets has launched a global campaign titled “Do. More.” to introduce its reimagined trading platform, which the firm claims is designed to meet the demands of institutional investors operating in increasingly volatile markets.
According to the company, the updated platform consolidates hundreds of tools into five core pillars, offering integrated access to research, data, analytics, execution and post-trade services. The transformation is said to respond to market conditions where timing and clarity are crucial, with the campaign highlighting the platform’s reported performance during recent turbulence linked to trade policy shifts.
“Institutional investors operate in an environment where every second counts,” said Jasmine Ferreira, marketing lead at JP Morgan Markets. “The launch of our updated platform coincided with extremely volatile markets and ‘Do. More.’ perfectly captures the essence of our holistic new offering.”
Ferreira said “Do. More.” was “more than a campaign; it’s a statement of our commitment”.
Developed in collaboration with London-based agency MONK London, the campaign aims to introduce a modernised brand and sonic identity alongside cinematic storytelling and a targeted media rollout.
Matt Jones, founder at MONK London, said: “For institutional investors, opportunity cost is the heaviest weight. Every decision carries impact, and timing is everything.”
JP Morgan Markets said that “Do. More.” will be promoted across Bloomberg, Reuters, The Wall Street Journal and other financial media outlets, through a combination of digital activations, social content and advertising.
The firm states that its platform provides institutional investors with tools to act on fleeting insights and navigate rapid market shifts with confidence.