Fenergo is targeting commercial banking and payments companies at Money 20/20 as it broadens its traditional marketing focus from solely corporate and investment banks.
Stella Clarke, chief strategy and marketing officer at the financial compliance group, said payments service providers (PSPs) have become “a huge part” of the company’s client base in recent times.
Speaking to Financial Promoter, she said the company has had to work hard to craft relevant messaging for decisionmakers at PSPs as it differs from the styling for corporate and investment banks.
“While the regulation is very similar, internal processes and legal infrastructure can be very different,” she explained. “You cannot market in the same way. With PSPs, we have to show that we can equip them with best in class solutions so they can adopt new technology straight away.”
For Fenergo, content strategy is at the heart of its marketing operation. It embraces thought leadership, product and digital strategies to amplify its brand and related messaging.
“Decisionmakers are very tech savvy and they spend a lot of time online. We employ a digital-first strategy and major conferences like this, allow us to meet our target group at a special moment. It can lead to new business, influence existing relationships or amplify your brand.”
The company used this year’s conference at the RAI Convention Centre in Amsterdam, to promote its AI-powered transition monitoring and its client lifecycle management solutions.
The latter has been available on the AWS Marketplace since February and enables financial institutions (FIs) to accelerate their digitalisation journeys and harness the benefits of Fenergo’s solutions for KYC compliance, transaction monitoring and client onboarding.
The company also used the Money 20/20 event to trumpet the launch of its AI-powered Client Lifecycle Management solution, designed to accelerate onboarding and boost operational efficiencies.