Convera made waves at Money 20/20 USA this week, unveiling its bold vision for secure, borderless B2B payments and showcasing a marketing strategy rooted in data, innovation, and global connectivity.
The global payments firm used the event to reinforce its transformation from legacy provider to modern payments powerhouse.
With executive sessions, strategic sponsorships, and the launch of its forward-looking “Are You Ready for 2026?” report, Convera positioned itself as a catalyst for change in the cross-border payments landscape.
“We’re reimagining the future of cross-border payments for businesses of any size and are thrilled to share our data-driven insights at Money 20/20, surrounded by industry peers who share the same sentiment,” Patrick Gauthier, the company’s CEO said.
At the heart of Convera’s presence was a clear marketing message: collaboration fuels innovation.
The company’s booth became a hub for networking, while a networking event offered marketers and financial professionals a chance to connect in person.
These activations weren’t just about brand visibility, they were designed to deepen engagement and build trust with Convera’s core audience of treasury leaders, CFOs, and fintech innovators.
Convera’s marketing strategy extended beyond the show floor.
The company leveraged its recent business milestones, including its migration to AWS for faster, more secure payments and its partnership with Temenos to modernise its payments infrastructure, as proof points in its broader narrative of transformation.
These moves have ensured Convera can scale rapidly, improve customer experience, and deliver smarter, more seamless payment solutions.
The launch of its “Are You Ready for 2026?” report added intellectual heft to its marketing efforts. The report tackled macroeconomic shifts, from central bank independence to FX market volatility and offered actionable insights for businesses navigating global uncertainty.
For marketers, this content served as a powerful lead-generation tool, positioning Convera as a thought leader while driving interest in its solutions.
Convera’s executive sessions at this year’s Money 20/20 USA, included Sudipto Das’s talk on AI-driven infrastructure, highlighted the company’s technical prowess.
By showcasing how generative AI is breaking down silos and delivering contextual insights across departments, Convera reinforced its commitment to innovation and its appeal to tech-savvy decision-makers.
For marketers, Convera’s approach offers a blueprint for B2B brand building in the fintech space: lead with insight, activate across channels, and connect through shared purpose.