At this year’s Money20/20 USA, few brands made their presence felt quite like BNY.
With bold on-site branding, high-energy panel discussions, and a keynote fireside chat led by Chief Executive Robin Vince, the 241-year-old institution demonstrated that legacy and innovation can thrive side by side.
Vince’s message to a packed audience was direct: as artificial intelligence continues to double its computing power roughly every 100 days, the greatest challenge is not the technology itself, but how people adapt to it.
“It’s actually going to be human adoption, culture and potentially organisational inertia that will get in the way,” Vince said.
“My mantra on this is: AI is for everyone, everywhere, everything at BNY.”
That mantra underpinned every facet of BNY’s brand presence at the event – from its hotel screen takeovers and visual storytelling to its conversations on trust, innovation, and transformation. T
he firm used the conference to illustrate how it is embedding AI as a company-wide capability rather than a conceptual buzzword.
In 2024, BNY launched Eliza, its proprietary AI platform, designed to enhance client service, streamline workflows, and enable employees to develop bespoke AI agents.
To date, more than 15,000 employees have created their own tools, with around 150 AI-powered solutions now in development across the organisation.
Training and accessibility remain at the heart of this transformation.
Over 1,000 employees have completed more than 40 hours of dedicated AI learning, while BNY has extended training programmes to community bankers to advance digital literacy more broadly across the industry.
“What starts with a few simple ChatGPT prompts quickly evolves into creative problem-solving,” Vince noted.
“People begin asking how AI can help us serve clients better or perform tasks in new ways – and that creates a flywheel of excitement.”
Beyond AI, BNY leveraged its marketing presence at Money20/20 to reinforce its leadership in digital assets.
As the first US-based global systemically important bank to custody crypto, the firm spotlighted its work with USDC, SocGen’s CoinVertible, and Ripple’s RLUSD, reinforcing its credentials as a trusted bridge between traditional finance and emerging technologies.
Vince encapsulated BNY’s brand philosophy with characteristic humour: “If there’s going to be more stuff in the world, we want to look after it. We are the world’s largest looker-after of stuff.”
From main-stage discussions to interactive brand installations, BNY’s presence in Las Vegas reflected a company confidently balancing heritage with modernity.
Its message was clear and consistent: embrace change, invest in people, and build trust through innovation.