Day 2 of this year’s Money 20/20 USA begins on Monday (27 October) with a keynote interview featuring Gunjan Kedia, Chief Executive Officer of U.S. Bank.
Drawing on three decades of experience across McKinsey, BNY and State Street, Kedia will examine how one of the country’s largest banks is adapting to emerging technologies and shifting regulatory frameworks. The session will explore the evolving relationship between traditional banks and fintech challengers, and how innovation is redefining customer expectations. For marketers, it is a timely look at how legacy brands can remain relevant in a rapidly changing landscape.
The conversation around trust continues in ‘Suspicious Minds: Trust, Paranoia and the End of Visual Proof’.
With speakers from PayU, PayPal and Coinbase, this panel will confront the uncomfortable realities of identity verification in the age of deepfakes and AI-generated content. As visual trust erodes, marketers must consider how to communicate authenticity and security in new and credible ways.
Later in the morning, ‘Beyond Bots: Crafting Meaningful Customer Experiences with AI’ brings together leaders from American Express and Plaid.
This session will explore how artificial intelligence can enhance personalisation while preserving the human touch. For marketers, it offers insight into balancing automation with empathy to build lasting customer loyalty.
In the afternoon, ‘The Right Data Cocktail for Lending’ gathers experts from Mercury, Brex, Method Financial, Unit and Taktile.
The discussion will focus on how the right blend of data signals can drive smarter underwriting decisions. For marketing teams, it is a reminder that data strategy is not just about risk management but also about telling a compelling story of access, inclusion and trust.
Day 2 offers a rich mix of strategic insight and practical innovation for marketers navigating the future of finance.
If you can’t make this year’s event, stay tuned to Financial Promoter as our on location team bring all the relevant marketing insights.