Wealth management platform Moneybox has unveiled a refreshed brand identity to mirror the evolution of its mission to help everyone get more out of life.
In collaboration with Ragged Edge, Moneybox has revealed a new visual identity, which includes an update to its colours, fonts, illustrations and a refined logo and icon.
The new Moneybox logo evolves from its previous aqua wordmark and icon, reflecting the brand’s expanding customer base. The wordmark now appears in the brand’s canopy colour, while the icon keeps the signature aqua circle.
Beyond symbolising growth and horizons, the icon carries a technical meaning tied to financial planning. The left side represents customers’ short-term goals while the circle shows how they are allocating funds toward those goals and the right side reflects future projections and their growth trajectory over time.
The updated brand identity and mission build on Moneybox’s founding vision that wealth creation should be accessible to all. This vision is rooted in the idea that wealth isn’t just about money, but what money makes possible.
To promote the new look and feel, Moneybox is launching a nationwide, through-the-line campaign highlighting its products and services as tools to help people get more out of life. TV will serve as the lead channel, alongside a range of other media.
The hero brand film follows a single, fluid camera shot to capture a customer’s life, paired with a voiceover explaining what wealth truly means: ” from the space you always dreamed of to investing in life’s greatest asset, you.” The film is designed to deliver warmth and touches of humour to resonate with Moneybox’s broad and diverse audience.
Three additional adverts will highlight the everyday ways Moneybox helps people get more out of life, from saving for a first home to having the freedom to spend time as they choose.
The campaign will span a wide range of channels, including TV, VOD, digital video, radio, digital audio, podcasts, and performance media.
It will also feature high-impact formats like outdoor advertising, prime-time TV sponsorships, and select partnerships to boost reach and engagement with new audiences.