MOTORS has expanded its multi-year content partnership with Brentford and has rebranded the collaboration under the Cazoo name to further promote the brand.
MOTORS acquired Cazoo in 2024 and relaunched it in 2025 as the flagship brand in its advertising network for car dealers with the aim of positioning it to challenge the current market leader.
As the new face of the partnership, Cazoo will deliver matchday activations at Brentford’s Gtech Community Stadium, including in-stadium media placements and exclusive social media campaigns with Brentford players.
The switch from MOTORS to Cazoo builds on the strong relationship established between Brentford and MOTORS since the partnership began at the start of the 2024/25 season.
The move also aims to increase Cazoo’s reach and engagement by building on its strong football sponsorship legacy, having previously partnered with clubs including Aston Villa, Everton, Real Sociedad, Valencia, Lille, and Marseille before entering administration.
Lucy Tugby, marketing director of Cazoo, said: “We’re delighted to promote Cazoo and expand on our successful partnership with Brentford. We have seen great results from our partnership to date and building this out forms part of our commitment to sustainable investment in the Cazoo brand,
“We’ve got some exciting plans in store for the 2025/26 Premier League season, as we accelerate our shared ambition to become a challenger brand.”