PensionBee has renewed its partnership with Brentford FC, continuing as the club’s official pension partner for a fifth consecutive year.
The collaboration, which began in 2021 ahead of Brentford’s inaugural Premier League season, will see PensionBee expand its visibility by becoming the sleeve sponsor on matchday kits for Brentford’s women’s and academy teams during the 2025/26 season.
Alongside this enhanced kit sponsorship, PensionBee will maintain its in-stadium advertising presence and continue producing content in collaboration with both Brentford’s men’s and women’s squads.
This ongoing partnership aims to deepen fan engagement through unique activations, building on previous initiatives such as matchday experiences at the Gtech Community Stadium and exclusive rewards including training ground tours at the Robert Rowan Performance Centre.
Jasper Martens, Group CMO at PensionBee, highlighted the synergy between the two brands: “Since the start of our partnership in 2021, both PensionBee and Brentford have gone from strength to strength,
“Brentford’s commitment to inclusivity and community echoes our own values, and we look forward to building on our shared ambitions to drive positive change on and off the pitch.”