Phoenix Group has begun its rebrand, starting by bringing its think tank, Phoenix Insights, under the Standard Life name.
Back in May, reports suggested that Phoenix Group was considering a wider rebrand to Standard Life, which is the brand it acquired in 2017.
With Phoenix Insights now renamed the Standard Life Centre for the Future of Retirement, it appears the group is moving ahead with its rebranding plans.
Adopting the Standard Life brand aims to brings think tank closer to the challenges facing customers, while strengthening Standard Life’s ability to champion for change at a societal level
The change coincides also with Standard Life’s 200th anniversary, marking two centuries of helping millions of everyday savers reach their financial goals.
Catherine Foot, director of the Standard Life Centre for the Future for Retirement, said: “How we work, save, and retire is changing. That traditional idea of spending decades in full-time employment and then retiring with a comfortable, guaranteed income is no longer going to be a reality for most people,
“I’m incredibly proud of what we have achieved under Phoenix Insights, and working under the Standard Life brand will supercharge our ability to further raise awareness of these issues and campaign for change.”
Despite the rebrand, the think tank will maintain its core mission of helping everyone achieve long-term financial security. It will continue advocating for future generations to have access to sufficient and affordable private pension saving.
It also aims to drive action that supports retirees in making informed decisions about their pensions and income, accessing flexible, high-quality work, managing their careers throughout later life and being protected from poverty through a fair and sustainable State Pension system.