The Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, has joined as the newest financial sponsor of the FIFA Club World Cup 2025, following its official partnership with the inaugural tournament
The partnership reflects PIF and FIFA’s common goal to increase sports participation by creating new opportunities, driving innovation, and connecting fans worldwide.
Key initiatives will centre on youth, offering young people meaningful opportunities and reinforcing FIFA’s commitment to inspiring and engaging communities at the grassroots level.
This move builds on Saudi Arabia’s ongoing use of football as a catalyst for national transformation, highlighted by its selection as the host for the FIFA World Cup 2034.
It also underscores the country’s ambition to expand the game worldwide, create new opportunities for everyone and share its benefits both within Saudi Arabia and across the globe.
Mohammed AlSayyad, head of corporate brand at PIF, said: “PIF is creating a legacy of transformative impact in sports including through its partnerships, delivering positive and lasting results at every level, from players and fans to host communities.
“PIF is at the forefront of growing football around the world following our Concacaf partnership announced last year and our continued investment in football. We are unlocking opportunities to drive the growth of the sport around the world.”
The move follows Visa’s decision to sign as the official payment technology partner of the FIFA Club World Cup. Through this partnership, Visa committed to enhancing the fan experience with exclusive programmes that bring spectators closer to the heart of the tournament.