The Pensions and Lifetime Savings Association (PLSA) has rebranded to Pensions UK as it embarks on a new strategy that more accurately reflects the evolving pensions landscape.
The trade association has launched a new strategy for the next decade and beyond to better align with the pensions sector’s new era, which is shaped by consolidation, a stronger focus on growth investment and an urgent push for increased savings.
To align with its new strategy, Pensions UK will introduce a new logo and visual identity alongside the name change.
Julian Mund, chief executive of Pensions UK, said: “We have a new name, new logo and new visual identity but, as the most trusted and authoritative voice of pensions, we will continue to do everything we can to help everyone get a better income in retirement.”
As part of its strategy, Pensions UK has adopted a new brand mission “to help everyone achieve a better income in retirement.” To fulfil this, it has committed to fully preparing the industry and the wider pension system for the decade ahead.
It has also released a new report, titled 2030 Ready, which details the changes at Pensions UK and explores the societal factors shaping how savers engage with their pension savings.
Mund added: “To shape the world we want to see in the 2030s, we must respond to change with clarity and purpose. Our strategy for 2025 to 2029 will prepare Pensions UK and its members to thrive as we enter the next decade. We’ll make pensions better, influence policy, give outstanding value to our members, build a great place to work and secure our future as an authoritative, purpose-led and impactful organisation.”