Property marketing group Rightmove is launching an advertising campaign on Christmas Day, designed to position the platform as the UK’s “largest choice of homes”.
Scheduled to run on UK terrestrial television on Christmas Day, Boxing Day and beyond, the campaign has been timed to run prior to the usual seasonal uptick in home-movers each near year.
“The new campaign is called ‘If they can find it, so can you’, and celebrates that with the UK’s largest choice of homes, every home-hunter can find the perfect property that fits their requirements on Rightmove – however unique those requirements are!,” a spokesperson said in a statement.
“You’ll be able to catch it over the festive period on some of your favourite TV programmes, as well as YouTube and in the cinema. Plus listen out for us on the radio.”
The campaign was put together by Neverland Creative and directed by Molly Manning Walker of Rogue Films, supported by creatives and producers at tenthree, TwentyfourSeven, Selected Works, Time Based Arts and 750mph.
The campaign follows the sizeable investment by the brand earlier this year to sponsor ITV’s prime time talent show, The Voice, as it made its initial commitment to a TV-led marketing drive.
Rightmove is one of the largest online property platforms in the UK. It is used for buying, selling, renting, and searching for properties and connects individuals, estate agents, and property developers, through a wide range of property listings.