Santander uses finfluencer for deepfake awareness

Santander has partnered with a financial influencer to raise awareness of deepfakes.

The bank created a series of deepfake videos of finfluencer Mr Money Jar and Santander fraud lead Chris Ainsley, to demonstrate how realistic deepfakes can be, and how Brits should protect themselves.

53% of Briton’s have not heard of the term deepfake, or misunderstand what it means, according to research conducted by the bank.

The poll found that just 17% of those polled were confident that they could easily identify a deepfake video.

“Generative AI is developing at breakneck speed, and we know it’s when rather than if we start to see an influx of scams with deepfakes lurking behind them,” said Chris Ainsley, head of fraud risk management at Santander.

“We already know fraudsters flood social media with fake investment opportunities and bogus love interests, and unfortunately, it’s highly likely that deepfakes will begin to be used to create even more convincing scams of these types.”

The top concern among Briton’s polled related to deepfake technology. Specifically, concerns related to this new technology being used to steal money, generate fake biometric data and being used to manipulate elections.

59% of Britons are already more suspicious of things they see or hear because of deepfakes, the research found.

The informative videos provide tips on how to spot deepfakes and have been deployed across social media to raise awareness.

More information about different types of fraud and how to spot a scam is available on the Santander website.