Starling Bank has launched an editorial platform and content series focused on bringing money storytelling to life.
The three-part series will be available on the bank’s new editorial platform ‘Noteworthy’ and explores relatable moments, milestones and conversations related to money.
“We believe money is ripe for storytelling – it’s emotional, it’s monumental, it’s about tackling difficult conversations; relationships, milestones. And money is one of the few universal experiences, it affects everyone,” said Annabel Herrick, creative content strategist at Starling Bank.
The three new series includes campaign assets that explore major personal finance themes relating to relationships, pregnancy, and the cost of living.
“For What It’s Worth” is an illustrated series that explores how money shapes relationships and big life decisions.
“Joined at the Chip” uses a real life couples test using a joint account and writing about how it changes their relationship.
“How Much Does it Cost” explores the real cost of major life events such as being pregnant for the first time.
Starling’s Noteworthy blog features content from in-house and freelance writers, illustrators, and videographers.
“Noteworthy, of course, has a double meaning: noteworthy content, and exploring what’s worthy of your ‘bank notes’,” Herrick added.
The launch of Noteworthy follows the release of Starling Bank’s brand platform, ‘The Bank Built For You’, which was unveiled at the start of this year.