Starling has unveiled a refreshed visual identity, featuring a new logo, colours, card designs and an updated app, all designed to support its mission of helping customers be ‘Good with money’.
The digital bank’s new visual identity is inspired by the colours of starling birds. It features a new logo and replaces its familiar purple and teal with a more vibrant, energetic palette.
In the coming weeks, Personal Account customers can add the updated teal cards to their mobile wallets. Meanwhile, Joint Account cards will change from green to taupe and Business and Sole Trader Account cards will shift from dark blue to aubergine.
New and replacement physical cards will be available from February 2026.
Alongside its updated logo and colours, Starling has also refreshed its app with new features and money management tools. For example, its Easy Saver product will soon gain an upgrade of multiple Spaces, which enables customers will be to split their savings into separate Spaces—such as ‘Holiday’, ‘Dream House’ or ‘Emergency Fund’—while earning interest on each.
The bank has also responded to customer feedback and will introduce scheduled internal transfers to Easy Saver, which allows customers to automate their payday savings and set money aside before spending.
Raghu Narula, chief customer and banking officer at Starling, said: “Our newly refreshed look and app is the first step of many towards encouraging our customers to engage with their finances daily. We will be focusing on launching products which help our customers be smart with their money, including more AI-powered products and smart in-app features which will save our business and retail customers time and money.”
The updates reinforce Starling’s mission to help people in the UK be ‘Good with money,’ with the bank’s visual identity, app and customer experience all designed to inspire customers to manage, budget and save more effectively.
Starling’s mission responds to the sense of financial uncertainty many Britons feel as research revealed over half (53%) find managing money difficult, and 38% worry about it daily. While 44% want to improve their money management skills, 22% don’t know where to start.
Michele Rousseau, CMO at Starling, added: “The first step towards becoming ‘Good with money’ is paying active attention to your finances. Starling’s new look, with a stronger colour system, cleaner typography and bolder graphics, has been designed to make it even easier for people to engage with our app and to keep building those good money habits.”