TokenFi, the Floki-backed tokenisation platform, has signed as the title sponsor for the England cricket team’s three-match T20 series in Ireland.
As part of the partnership, TokenFi’s branding will feature on the series logo, pitch mats, boundary ropes, perimeter boards and post-match backdrops and will also be integrated into broadcast graphics on TNT Sports, which is airing the series.
TokenFi is expected to benefit from increased brand visibility because broadcasting is expected to reach more than 30 million viewers across the UK, Ireland, India, Pakistan, the Caribbean and Sub-Saharan Africa.
The deal builds on TokenFi’s earlier sponsorship of the West Indies tour of Ireland in 2025, which delivered similar branding across six matches and attracted more than 20 million viewers.