Bitpanda has drawn on its existing sports sponsorships with a campaign that seeks to bring to life the “When crypto, then Bitpanda” message and introduces a refreshed brand identity.
The Europe-wide campaign features global lifestyle ambassadors from the teams Bitpanda sponsors, including football legends Harry Kane and Luka Modric, this year’s Ballon d’Or winner Ousmane Dembélé, as well as tennis star Alexander Zverev.
By showcasing high-profile figures from diverse backgrounds, the campaign emphasises that investing should match each individual’s pace, needs and mindset.
The message underscores Bitpanda’s identity not just as a platform, but as a financial brand designed for the way people live, move and think today.
Eric Demuth, CEO at Bitpanda, said: “This campaign is our invitation to everyone ready to take control of their financial future. We’re connecting high-performance sports, personal style and smart investing, showing that modern wealth building is no longer niche, it’s part of everybody’s lifestyle.”
The “When crypto, then Bitpanda” message seeks to reflect a broader shift in focus to empowerment and clarity, which is expressed through striking visuals and compelling storytelling.
The campaign’s creative direction is centred on cinematic visuals of Bitpanda’s global ambassadors in striking locations, such as iconic stadiums and urban landscapes. It is also set to the track “A$AP Forever” by A$AP Rocky.
The campaign will roll out across TV, digital, OOH and social across key European markets.
It also introduces Bitpanda’s brand uplift, which features a new green-led visual identity that seeks to symbolise clarity, control and possibility in investing.
The refresh reflects Bitpanda’s evolution from fintech challenger to a premium, regulated investment platform, trusted by over seven million users across Europe and offering one of the continent’s most comprehensive crypto selections.