Williams F1 Team has added yet another major financial services partner to its growing sponsorship roster, signing a multi-year deal with Barclays.
The bank will become Williams’ official banking partner and primary corporate bank, marking a renewed alliance between the two organisations.
Barclays’ renewed involvement with Williams carries historical significance as founder Sir Frank Williams was a long-term customer of the bank, and Barclays has previously provided banking services to the team.
Under the partnership, Barclays branding will feature prominently on the 2026 FW48 car, including the rear wing, side pods, chassis top, cockpit surround and front mirrors. The logo will also appear on driver Carlos Sainz and Alex Albon’s overalls, gloves, helmets and cooling vests, as well as on mechanics’ clothing.
Barclays plans to activate the sponsorship to engage its corporate, institutional and private banking clients, as well as corporate card partners, across key races in Asia, the Middle East, the US, UK and Europe.
The deal also reinforces Barclays’ commitment to reaching a younger and more diverse audience, tapping into Formula 1’s global fanbase of 827 million people and a race-day attendance of 6.7 million.
Stephen Dainton, president of BBPLC and head of investment bank management, said: “Our partnership with Atlassian Williams F1 Team will deepen our client engagement and elevate our brand across our key markets as we grow our investment banking and private banking & wealth management relationships. Working with one of the most storied teams in Formula 1 brings unparalleled global visibility.”
The partnership comes hot on the heels of other financial services announcements at Williams. Just weeks ago, Nuveen signed on as the official asset management partner, followed by BNY joining earlier this week.