Xapo Bank has strengthened its growth strategy by signing as an official partner of Aston Villa.
As part of the agreement, Xapo Bank will serve as the premier league club’s official pre-season tour partner for its 2025 tour, which includes matches in the UK, Germany and the US.
The partnership will also extend into the 2025/26 Premier League season. During the season, the private bank will receive prominent in-stadium branding on match days, including pitch-side LED boards and dugout headrests.
The deal is designed to support Xapo Bank’s growth strategy by expanding its visibility among Aston Villa’s global fan base and the wider Premier League audience.
Aston Villa’s broadcasts reach over 253 million viewers worldwide and the Premier League draws a larger audience than La Liga and the Bundesliga combined.
Therefore, this collaboration offers Xapo Bank a valuable opportunity to connect with a truly global audience, especially amid rising interest in bitcoin. It also reinforces the bank’s presence in the UK market, further supporting its growth ambitions.
Xapo Bank highlighted the alignment between the two organisations, noting Aston Villa’s combination of strong heritage and recent momentum. The bank said the club’s trajectory reflects its own evolution from early involvement in bitcoin to becoming a fully licensed bank and bitcoin app aimed at making digital assets more accessible.
Seamus Rocca, CEO of Xapo Bank, said: “Aston Villa is ambitious and unafraid to challenge the status quo. This mentality mirrors Xapo Bank’s commitment to redefining financial possibilities through Bitcoin. We are playing the long game, building a lasting legacy in the Bitcoin economy.”