XTB has launched its largest marketing campaign to date, fronted by football icon and brand ambassador Zlatan Ibrahimović, as it looks to attract investors worldwide.
The campaign spans 13 markets across four continents, including the UK, Germany, France, Italy, Poland and the MENA region, reflecting XTB’s ambition to expand its global investor base.
In the new advert, the firm highlights the benefits of passive wealth building through ETFs, investment plans, retirement accounts and the ability to earn yields on idle cash. The message is aimed at positioning investing as an accessible, everyday necessity rather than an elite pursuit.
The campaign will first run across digital and social media platforms, with television and video-on-demand spots scheduled to follow in October.
Szymon Szymański, chief growth officer at XTB, said: “We are focusing on more emotionally driven communication to change the way people perceive investing, making it a fundamental aspect of our lives,”
“Today, investing is a necessity, and everyone should consider putting their money to work for them, regardless of their initial amount.”
Ibrahimović first joined XTB as a brand ambassador in September 2024, when he featured in what was then the company’s biggest-ever campaign. This latest effort raises the stakes further, reflecting XTB’s growing marketing ambitions.