Foreign exchange broker XTrend has renewed its sponsorship with the Argentine Football Association (AFA) for the third consecutive year.
The renewed sponsorship aligns with XTrend’s strategy to enhance brand promotion and reinforce its standing as the World Cup Champions’ fintech partner in Europe.
As part of the agreement, XTrend branding will remain present across AFA matches, promotional campaigns, and global fan experiences, further boosting brand visibility.
The partnership provides XTrend with a platform to engage with a broad range of football audiences and align its brand with values commonly associated with the sport, including teamwork, innovation and perseverance.
Since the partnership began, XTrend has aimed to highlight these themes, with the collaboration serving as a channel to reach both football audiences and the trading community.
In addition, Argentina’s national team and XTrend share values. In particular, the team’s 2022 World Cup win demonstrated qualities such as discipline and resilience, which are likewise emphasised in trading.
Kai T H, director of XTrend, said: “This continued partnership is a testament to our shared values of excellence, trust, and innovation. Supporting the World Champions allows us to connect with millions of fans worldwide and provide them with unique experiences. Our journey with AFA has been a powerful driver for our global growth, and we are excited to continue this path together, reaching new heights in the years to come.”