Zurich Insurance has launched its biggest-ever UK commercial marketing campaign, taking over nearly 1,000 square metres of prime space across the City of London.
The ‘Meet Tomorrow Prepared’ campaign targets major London train stations and features 50 billboards at Bank, Monument, Liverpool Street, and London Bridge underground stations, alongside a digital screen on the concourse at Fenchurch Street.
Commuters will also encounter the adverts on escalator panels, with 144 panels across Bank station alone.
The campaign extends beyond the capital, with over 140 billboards placed near key regional broker offices across the UK. These highlight that 99% of underwriting decisions are now made locally, supported by expert underwriters in 11 regions, while a parallel regional campaign emphasises Zurich’s mid-market offering.
Together, these initiatives are expected to reach 4.2 million people in London’s insurance heartland, reinforcing Zurich’s commercial credentials and its ambition to strengthen its presence with businesses across the capital.
In addition to showcasing its local expertise, the campaign celebrates Zurich’s multinational reach and highlights that the insurer provides coverage to 87% of the FTSE 100. Its creative approach underscores the company’s resilience and commitment to enabling growth for its clients.
Tracy Waxman, head of brand and marketing at Zurich UK, said: “In a highly competitive market, this campaign differentiates Zurich by showcasing proof points we know are important to both brokers and customers and where Zurich really excels,
“Our expertise, the enormous breadth of our propositions and the trust we’ve built in the market will be key messages seen by existing and future customers and brokers in one of the largest insurance hubs in the world, the City of London. We’re proud to already be a cornerstone of so many successful businesses but this campaign is a clear marker of our ambitions to do even more.”