FP Live! preview: Moving markets, moving marketing

Delivering the perfect marketing message is a complex task, made even more difficult when being sensitive to the often shifting audience perspectives.

The economic climate, geopolitical events, and individual circumstances are obviously dynamic; crafting a marketing strategy to consider these factors is both delicate and tricky.

Consumers, broadly, are no longer seeking a product presented as useful or modern, but rather one that they recognise as valuable to them.

In the face of daunting interest rates and an uncertain inflationary outlook, an aesthetically pleasing presentation is far from enough. Marketing must include elements that an audience identifies with – and can see how it will be worthwhile in even the toughest of times.

Regardless of a specific political stance or geographical location, the point of adaptability within delivery stands strongly. Keeping up with unforeseeable events may seem unworkable, yet traditional means can still be effective if they adapt to a holistic and up-to-date approach.

In this session at FP Live!, panellists from across financial services will delve into their experienced takes on the topic, offer original ideas with innovative solutions, and discuss the prevalent factors circulating in our industry.

Join us to explore the essential skills for tomorrow’s financial marketer at FP Live! on March 18 at London’s America Square Conference Centre.

Our full agenda can be found on our website, along with our impressive speaker roster.

A limited number of tickets are still available, along with bespoke sponsorship packages.

For more information, please contact FP Publishing Director Elizabeth Pfeuti on 07957 504824 or Elizabeth.pfeuti@rhoticmedia.com